2024 Franchise Marketing Growth Opportunities
2024 will be a challenging year for growth as economic uncertainty needs to be overcome to drive sales & revenue growth. Here we take a look at the key trends from our clients.
92%* of franchise businesses say they are NOT convinced they are
incorporating the best technology into their growth strategy.
FranchiseUP™ specialises in helping franchise businesses select, customise & maintain end-to-end technology systems to accelerate growth and reduce costs.
From data-driven customer acquisition solutions, responsive website & mobile development to loyalty programs and advanced CRM platforms, we help the large & small franchise brands stay ahead of competition and outperform the market.
We work with the world’s largest & fastest-growing franchise brands to bring data-driven growth to the core of their people, systems & processes.
The output is cost-effective technology for every franchise location at every stage of their business growth.
From new customer growth strategies & high-converting digital experiences to fully customized CRM & loyalty programs, we bring data-driven thinking to the core of your franchise business.
From plug & play technology to fully customized solutions designed to your specific business requirements, we build, maintain & evolve technology to accelerate the growth of all your franchise locations.
In addition to data and technology orchestration, we provide centralized control with regular benchmarking to esure every location maximizes growth and misses the least number of sales.
From newly launched, single franchises to organizations with 1,000+ locations, our team has worked with the largest names in the industry to deliver data-driven thinking & solutions at every stage of your growth journey.
Our unique customer intent data shows how online and offline buying behaviour varies by location. By aligning your growth strategy with the decisions motivating new customers, you will be able to dramatically boost sales and kick-start your growth.
We help emerging franchises accelerate their growth by connecting people, systems & processes around data-driven growth. Orchestrating growth around data delivers more economical scale and reduces investment wastage.
We help established franchise networks maximise their sales & marketing investment strategy to maintain a growing market share. We protect and optimize high-performing franchise locations while boosting under-performing locations to ensure fully optimized network growth.
Our teams are selected from the leading global technology companies and include market-leading expertise across sales, marketing, software development, franchise management systems and customer experience.
"We have cross-sector expertise in every aspect of using technology to drive down costs and boost profitable sales."
CEO
VP, Customer Success
Advisor
"We trust FranchiseUP™ to provide expertise and technology as we deliver our global service digitization program. Their teams often know our business sector better than we do and their data-driven thinking is reshaping how we build closer relationships with new customers across thousands of locations."
Issa Mase Head of Transformation, Dentsply Sirona
"By simplifying our technology ecosystem and transforming our customer acquisition strategy we have been able to drive an 18% increase in sales across 1,500 franchise locations in 6 months. "
"Over the last 3 years we have launched a number of new franchise locations for our children's hairdressing business. Your expertise & fully connected approach has been essential in growing our business by over 420%”
FranchiseUP™ is committed to supporting both franchisors and franchisees in understanding their data assets to plan & deliver successful growth strategies. Only from a firm grasp of data and the insights contained, can we help provide compelling growth strategies across sales, marketing, data and technology. Below are a few articles we hope will support your growth planning for the year ahead.
2024 will be a challenging year for growth as economic uncertainty needs to be overcome to drive sales & revenue growth. Here we take a look at the key trends from our clients.
Using social media marketing can be a highly effective strategy to grow your franchise. Social media platforms offer a cost-effective way to reach and engage with your target audience, build brand awareness, and drive franchise growth..
Different franchise types (e.g., retail, service-based, B2B, B2C) require different marketing approaches and budgets. Consider the unique demands of your franchise type.
Programmatic TV offers several advantages, including precise audience targeting, real-time optimization, and the ability to reach audiences across both traditional and digital TV channels.
Growing a franchise business requires careful planning, ongoing support, and a commitment to maintaining the quality and reputation of your brand.
We take a look at the biggest factors determining how technology is affecting beauty marketing